Start a project

Shopify developers for automotive & outdoor brands

15+ years on ShopifyGold Coast — Australia

Built forthe dirt.

engineered for the checkout.

Shopify stores for automotive, outdoor and adventure brands — and the creators who drive them. Fifteen years in one lane, and we don’t plan on leaving it.

See the workStart a project
4X4 & OverlandMotorsportMotoCampingWatersportsAction sportsCreators

One lane.

Automotive & outdoor. Nothing else.

(001) — The ethos

Freak·in’ Awe·some

/ˈfriː.kɪn ˈɔː.səm/ — adjective

The moment someone lands on your store, unboxes your gear or finds you for the first time — and can’t help saying it out loud.

We don’t work with everyone. We work with brands that get mud on the tyres, salt on the gear and dust on the lens. For fifteen years we’ve designed, built and looked after Shopify stores for the automotive and outdoor space from our base on the Gold Coast — and we only say yes to work we genuinely froth on.

15+
Years building on Shopify
10yr
Longest client relationship
2
Services. Nothing else.
1
Lane: automotive & outdoor

(002) — What we do

Two things. Done properly.

01Shopify DevelopmentThe headline actCustom themes, headless builds, bundles, migrations and the integrations nobody else wants to touch.
02CreatorsFreakin' Awesome CreatorsYour merch and your brand deals, in one Shopify store. We print, pack and ship, so you can get back to creating. Take-home is shown on every product before it goes live.For creatorsFor brands
Also in the familyPack to the Future ↗

(003) — Selected work

Stores that get used hard.

Fifteen years of Shopify builds for the brands you see at the bottom of a sand dune. Hover a screen to take it for a scroll.

(01) / 05

Method Race Wheels AU

A decade on the tools.

Ten years designing, building and looking after Method's Australian Shopify store — plus the content and strategy that fed it.

  • Shopify design
  • Development
  • Strategy
  • Content
Method Race Wheels AU
Built for the long way roundShop now
Method × the outdoors
Built for the long way roundShop now
(02) / 05

Gen-Y Hitch

Heavy duty, light load.

Years of design, development and upkeep on Gen-Y's Shopify store — a big catalogue that still feels quick to shop.

  • Shopify design
  • Development
  • Ongoing care
Gen-Y Hitch
Tow without compromiseShop now
Gen-Y × the outdoors
Tow without compromiseShop now
(03) / 05

KC HiLiTES Australia

Lights on.

Design and development of KC HiLiTES' Australian Shopify store.

  • Shopify design
  • Development
KC HiLiTES Australia
Own the nightShop now
KC × the outdoors
Own the nightShop now
(04) / 05

Rugged USA Imports

Many brands. One crew.

Shopify development across multiple brands, plus ongoing eCommerce consultancy.

  • Multi-store Shopify
  • Consultancy
Rugged USA Imports
American muscle, Aussie roadsShop now
Rugged × the outdoors
American muscle, Aussie roadsShop now
(05) / 05

Xplore Aus

Built from scratch.

A complete website, tailored to exactly what they wanted — then pushed past it.

  • Website build
  • Design
Xplore Aus
Get out thereShop now
Xplore × the outdoors
Get out thereShop now

(Our lane)

Where our clients live.

Keep scrolling →

Automotive

4X4 & Overland

Racks, bars, recovery gear and the long way round.

Motorsport

Race Day

Wheels, parts and brands that live at the limit.

Outdoors

Camp & Trail

Gear built for weekends that turn into weeks.

Water

Salt & Swell

Watersports brands with sand in every seam.

Creators

The Crew

Filmmakers, athletes and adventurers with a following.

(004) — Word on the trail

Don’t take our word.

David created our complete website. He listened to what we wanted and nothing was too hard. He tailored a website that not only met expectations but smashed them.
Xplore AusWebsite build
01
No problem is too hard and tasks are completed fast. We've used Dave and Freakin' Awesome for multiple websites now and could not recommend him high enough.
Rugged USA ImportsMulti-store Shopify
02
We are over the moon happy with this website and the ongoing work Freakin' Awesome does. His attention to detail, knowledge and speed are all world class.
KC HiLiTESShopify design + dev
03
We have been using Dave for over 4 years now after going through (painfully) no less than 6 other individuals/businesses in the years prior.
Matt CallusOwner, Doggytopia
04
Say yes a lotFroth on the workStick to the laneShip it properly